On September 2nd, a group of about 300 American consumers will hit a personal milestone. With the exception of a few items like undergarments, they will not have purchased any new clothing for a full calendar year. The will have completed their pledge to The Great American Apparel Diet. The first annual diet was launched in 2009.
Often times when people remove something from their lives for a set period of time they race out and indulge once they’ve met their goal. Like, if I gave up baked sweets for a year? I’d have a huge sheet cake waiting for me to jump upon and roll around in so that every pore of my body could soak up that butter, cream, vanilla, sugar…
I don’t have the impression these consumers are going to be renting U-Hauls to hold all the goods from some wild shopping frenzy after September 2nd.
I imagine they’ll simply sign up for another year of not buying new. I imagine they’ll recruit friends to join.
Radically changing your shopping behavior in America is a personal and spiritual journey. We’re blasted practically everywhere we go to purchase items, many items that serve no real personal purpose.
It’s time to consider if you’re ready to join this group for the coming year. Should you take this challenge and hold to it, I promise other parts of your life will change too, all for the better. I’ll sponsor you. Email me when you’re fighting the urge.
Yes, many people treat me like I’m “cute” because I shop reuse. This is not fluff. This is how we choose to spend our money, our personal resources.
Me? I'm now in need to go out an buy a batch of cupcakes.
If you know of other retail diets, please list them in the comments.